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Sports betting proponents spent much of 2020 talking about pent-up demand for bets. Verizon Media Group appears to have unlocked a lot of it.
With Super Bowl Sunday just days away, Verizon-owned Yahoo Sports has already blown past the content consumption targets it set for its betting-specific articles and videos, which it created partly to support a partnership it forged with the sports book BetMGM. Through 2020, the articles have piled up over 220 million views, and a separate batch of betting-focused videos has tallied more than 69 million views, more than triple the number of views expected, Yahoo Sports general manager Geoff Reiss said.
Yahoo Sports kicked off its efforts to cash in on legalized sports betting on Thursday with the launch of its MGM Resorts-backed mobile sportsbook for customers in New Jersey. Yahoo Sportsbook. Instead, Verizon—who owns the Yahoo brand—choose to integrate MGM’s sports betting platform directly into the existing Yahoo Sports app for Apple iOS and Android. Verizon’s bet on integration may prove to be a winning one since over 60 million people visit the Yahoo Sports website and app every month.
But the people consuming that content are also betting, and they are often betting more than once. Nearly a year into its partnership with BetMGM, the average bettor from Yahoo Sports is placing wagers at a rate that would total $6,000 in bets per year, according to a source inside Yahoo.
That source would not say how many customers Yahoo Sports has sent to BetMGM overall, but the number is expected to grow significantly this weekend, as betting-curious people try their luck betting on the Super Bowl. The source said Yahoo is expecting to grow its base of bettors by 20% this weekend.
While not every Super Bowl bettor will turn into a habitual gambler, Yahoo execs are confident that its ecosystem can turn many of the first-timer bettors it attracts into repeat customers.
“We’ve proven that our ecosystem works,” Verizon Media consumer Joanna Lambert said.
Just as it has for its fast-growing commerce business, Verizon has leveraged its ecosystem to drive results for BetMGM. This year, it has put Yahoo Sports betting content on the Yahoo homepage, targeted betting offers at people using Yahoo Mail and aimed it at users across the rest of the Verizon Media Group ecosystem.
In the past month, BetMGM began embedding Yahoo Sports content on its own properties as well.
“The result has been wildly beyond our expectations,” said Reiss.
Some of the changes Yahoo Sports has made are designed to make betting information more visible on surfaces familiar to sports fans. Inside Yahoo Sports’ mobile app, for example, the over-under, a term for the projected number of points two opposing teams will score in a game that’s used to set prop bets, is now displayed beneath every matchup.
Yahoo also built features into different sections of its app, ranging from links to articles explaining what a point spread is to a virtual “front door” where users can line up bets that they will place on BetMGM’s app; for regulatory reasons, users have to exit Yahoo’s app and enter BetMGM’s to make wagers.
The ads and offers that Yahoo queues up for would-be bettors are context-specific. A person looking at a scoreboard before a game begins might get an offer for a straight bet on the outcome of that contest; a person looking at several scores might get an offer for a parlay, in which a person bets on multiple results at once.
Many sports publishers in addition to Yahoo went into 2020 expecting to kick off highly lucrative media and performance partnerships with sports books. Thanks to the coronavirus, most spent the first half of the year doing something very different, though by the time the NFL season rolled around, many saw encouraging engagement. Yahoo Sports, for example, said that almost 90% of their betting content consumption happened in the second half of 2020.
Verizon Media executives expect that momentum to keep building. while many expect that the effects of coronavirus could linger for much of 2021, the year’s sports schedule, including gambling tentpoles such as March Madness, the Masters and the NBA Playoffs, should be held this year.
And on top of that, the base of possible bettors will continue to grow as more states launch their sports betting operations.
“By the end of this year, 35% of the country will be in a legal betting state. So we’ve been able to dip our toe in as states have gradually opened,” Lambert said. “I think this is the moment to put the pedal to the metal.”
Yahoo Sports may receive compensation from BetMGM in connection with the wagers you make on the BetMGM platforms.
Yahoo Sports Betting Info Nevada
Nevada. Just the word itself conjures up images of Las Vegas: bright lights, entertainment, and, of course, the world’s very best casinos. Most people know Nevada is the gambling capital of the U.S. but its more intricate laws around legal sports betting and legal online casinos are not common knowledge.
The legalization of most forms of betting in Nevada can be traced all the way back to the 1930s, but it’s the 1950s that saw the rapid development of Las Vegas itself and the other world-famous casinos that the state is known for.
It was also the first of the legal sports betting states in the U.S. when sports betting was legalized as far back as 1949. It was the only state to offer legal sports betting from 1992 until 2018, when the PASPA (Professional and Amateur Sports Protection Act) prevented other states from offering their own sports betting options.
It might come as a surprise then that online casinos are yet to be legalized in a state that is most famous for its gambling.
Here’s what you need to know about Nevada’s gambling and sports betting laws.
In-person betting is legal
It’s pretty obvious that casinos are entirely legal within the state of Nevada. Las Vegas would be having a bit of a hard time if it wasn’t. Casinos have been legal since the late 1930s and slots, video poker, blackjack, roulette, craps and house-banked card games have been played ever since. There are also over 50 poker rooms to choose from, for those looking for a little more of a high stakes situation.
Is online gambling legal?
No. Much to the surprise of almost everyone that tries online casinos in Nevada, it simply hasn’t been legalized. This seems to stem from the fact that the state relies on the tax and employment generated from its high-flying casino lifestyle and there’s concern that online sites would take away from these revenues.
However, there are some legal online poker rooms that can be accessed by those playing from within the state.
Where is sports betting legal in Nevada?
Everywhere. All forms of sports betting, in-person, off-track and online are legal in the state of Nevada. Sports betting in brick-and-mortar casinos and sportsbooks has been legal since 1949 and it was the only state not affected by the 1992 PASPA ruling, which put a halt to any future expansion of sports betting across the U.S.
Nevada is undoubtedly ahead of the pack when it comes to online sports betting. This is mainly because they were able to work with and develop sports betting technologies legally, while other states had to wait until 2018 until they could partake in legal sports betting. You can now place wagers on almost any sport from around the world at hundreds of casinos, sportsbooks, or online sites.
BetMGM: State-of-the-art sports betting in Nevada
You’ve undoubtedly heard of BetMGM. They are renowned for having some of the most magnificent casinos throughout the world and now they are bringing their casino skills to the online sports betting market.
BetMGM sportsbook casino offers bettors in Nevada the opportunity to place wagers on a dynamic range of sports from around the globe. Whether you’re looking to put money down on a game on home soil, like the NFL, MLB or US Open, or looking a little further afield to Wimbledon, the Premier League, the Champions League and pretty much everything else in between — BetMGM has the choice for you.
Added to their incredible range of sports is the impressive number of bets there are to choose from. You can place anything from parlay bets and futures, over/unders, handicap bets, in-game live bets, and almost any other kind of bet you can think of. You can take advantage of all of this online on the BetMGM sports betting site or on their innovative downloadable app.
© Provided by Yahoo! Sports All forms of sports betting, in-person, off-track and online sports betting are legal in Nevada. (Damairs Carter/MediaPunch /IPX)What kinds of bets and betting guides will you find on Yahoo Sportsbook?
You can find an array of betting guides on Yahoo Sportsbook, as well as up to date odds offered by our partner, BetMGM! See all of our helpful odds guides below for the best tips and tricks and available lines as they become available.
What do NFL odds look like?
NFL odds: There are three common NFL betting lines: the side, total and moneyline.
Side: The side refers to the point spread. While the odds can fluctuate, most sides are -110, meaning you have to bet $110 to win $100.
Cowboys -7 -100
Giants +7 -110
In that example, the Cowboys are a 7-point favorite and must win by more than 7 to win the bet. If the game ends with a 7-point Cowboys win, the bet is a push and you get your money back.
Total: The total also generally has -110 odds on each side. The sportsbook sets a line, such as 48.5, and bettors decide whether the game will go over or under that total.
Moneyline: The moneyline removes the point spread. Bettors take a team to win straight up.
Packers -200
Bears +180
In this example, a bettor must lay $200 to win $100 on the Packers. A $100 bet on the Bears would win $180, but Chicago has to win straight up.
Are there extra bets for big games like the Super Bowl?
Sportsbooks will offer proposition bets, or “props,” on big games. Props are famously associated with Super Bowl betting.
For the Super Bowl there are prop bets on many different things, like which player will score the first touchdown and even the color of the Gatorade dumped on the winning coach. A common prop bet is on yards for specific players, such as “Tom Brady over/under 305.5 passing yards.”
What do MLB odds look like?
MLB odds: The betting lines for baseball games are typically different than football or basketball. You’ll see point spreads for those sports, but the most common bet in baseball is the moneyline. You just need your team to win, but will find higher odds on better teams.
Dodgers -220
Padres +200
In this example, you’d have to bet $220 on the favored Dodgers to win $100. However, a $100 bet on the underdog Padres would win $200.
What are some other odds offered for baseball?
Like most other sports, you’ll find totals offered for baseball. You can bet the over or under on total runs scored by both teams.
Another common bet is on the run line. That does incorporate a point spread, which is typically 1.5 runs with the odds changing.
Dodgers -1.5 -130
Padres +1.5 +110
Using the example from the first section, the Dodgers’ odds come way down but now they have to win by 2 or more runs.
Can you bet World Series odds for MLB?
Sportsbooks will offer proposition bets, or “props,” on big games. Props are famously associated with Super Bowl betting.
Like all other sports, futures bets are quite popular in baseball. You can bet your favorite team to win the championship throughout the season, with odds changing as their fortunes rise or fall.
Another popular bet is win totals. Oddsmakers set a win total for each team, and you can bet on whether that team will go over or under that win total.
You can also bet on props like who will win MVP, or over/under on how many home runs or hits certain players will have in a season.
What do NBA odds looks like?
NBA odds: The football and basketball betting line look very similar. The most common odds you’ll see in the NBA are with the point spread.
Bucks -4
Lakers +4
In that example, the Bucks are the 4-point favorites, and have to win by 5 or more points to win the bet. If the Bucks win by exactly 4 points, it’s a “push” and the bet is refunded. These bets usually have -110 odds on each side, meaning bettors win $100 on a $110 wager.
What other NBA odds are offered?
The over/under, or “total,” and the moneyline are the two other common bets made on NBA games.
The total (combined points by both teams) is set by the sportsbook, and bettors can choose to bet over or under the total. Those bets normally have -110 odds.
Knicks +180
Celtics -200
The moneyline eliminates the point spread. Bettors just take a team to win straight up, and the odds change based on who is favored.
In this example, a $100 bet on the underdog Knicks would win $180 if New York won straight up. Bettors would have to lay $200 on the favored Celtics to win $100.
Do sportsbooks offer NBA Finals odds before and during the season?
A popular NBA bet is wagering on who will win the championship, and those odds are offered almost year-round. A 76ers fan who wants to bet Philadelphia to win the NBA Finals might get 10-to-1 odds before the season.
What do NHL odds look like?
NHL odds: Hockey betting lines are similar to baseball. The most common wager is on the moneyline, in which bettors are picking a team to win straight up.
Canadiens -140
Rangers +120
In that example, a bettor must wager $140 on the favored Canadiens to win $100. A $100 bet on the underdog Rangers would return $120.
Are there other odds on NHL games?
Like most sports, the over/under for combined goals by both teams is a popular bet. The sportsbook sets the total, for example 6.5 goals, and bettors can take over or under that number.
There is also a “puck line” bet, which works like the point spread in football or basketball. It is normally a 1.5-goal spread with the odds changing.
Canadiens -1.5 +130
Rangers +1.5 -150
In that example, the Canadiens must win by two or more goals to win a bet, but a $100 bet would return $130. If the Rangers win or lose by exactly one goal, Rangers bettors would win $100 on a $150 bet.
Are Stanley Cup odds offered for the NHL?
Bettors can make a wager on any team to win the Stanley Cup, and those odds are generally offered year-round.
What do college football odds look like?*
*New Jersey colleges and universities are not permitted to be the subject of wagering at any time. Similarly, no collegiate event, regardless of the participants, can accept bets if it takes place in the Garden State.
College football odds: During the college football season, there will be dozens of games on the board most Saturdays. Three types of odds are the most common:
Point spread: The point spread, also called the “side,” evens the playing field in a lopsided matchup.
Alabama -35.5
New Mexico State +35.5
With this example, bettors backing the underdog New Mexico State need the Aggies to win or keep the losing margin to 35 points or less. Alabama would need to win by 36 or more points for Crimson Tide bettors to cash that wager.
Over/under: These bets, also called the “total,” are simple. The sportsbook sets a line on combined points by both teams, and bettors can take over or under that point total.
Moneyline: This bet removes the point spread, with corresponding odds for the favorite and underdog.
Ohio State -400
Penn State +350
In this example, Ohio State backers would need to lay $400 on the favorite Buckeyes to win $100. A $100 bet on Penn State would return $350, but the Nittany Lions would have to win straight up.
Which future bets are available for college football?
The most popular future bet is on the College Football Playoff national champion. Bettors can also wager on who will win the Heisman Trophy, and usually sportsbooks offer future bets for over/under win totals on teams from the major conferences.
What do odds look like for college basketball?*
*New Jersey colleges and universities are not permitted to be the subject of wagering at any time. Similarly, no collegiate event, regardless of the participants, can accept bets if it takes place in the Garden State.
College basketball odds: There are hundreds of games to bet on in any particular week during the college basketball season, and the most popular bet is on the point spread.
North Carolina +2.5
Duke -2.5
For this game, Duke would have to win by 3 points or more to cover the spread. If North Carolina won or lost by 2 points or less, Tar Heels bettors would cash their ticket.
What other odds are offered on college basketball?
Other than the point spread, the over/under (or “total”) is the most common bet. Sportsbooks set a line for combined points by both teams and bettors can wager whether the final score will be over or under that total.
There are also moneyline bets, which removes the point spread but changes the odds on each team.
UCLA +250
Arizona -280
A $100 bet on UCLA would return $250 if the Bruins won straight up. Arizona bettors would have to lay $280 to win $100, but the Wildcats would only have to win the game and not cover a point spread.
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Can I bet on March Madness?
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The first two rounds of the NCAA men’s basketball tournament has become a popular weekend in Las Vegas. Fans come from around the country to bet on March Madness.
During the tournament, sportsbooks will offer odds on who will win each region and make the Final Four. Fans can bet on who will win the championship, and those odds are generally offered year-round.
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Gambling Problem Help information:
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Bets and betting odds data are powered by BetMGM; visit BetMGM.com/Yahoo for Terms and Conditions. 21+. CO, IN, NJ or WV only. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER (NJ & WV), 1-800-9-WITH-IT (IN) or 1-800-522-4700 (CO).